FASHION

Sunglasses have evolved from essential eye protection items to powerful symbols of style, luxury and personal expression. Originating from ancient snow goggles used by Inuit tribes to protect their eyes from the harsh sunlight reflecting off the snow, sunglasses gradually gained popularity in different cultures worldwide. By the early 20th century, they became a fashion staple among Hollywood stars. During WWII, sunglasses like Ray-Ban Aviators were developed for pilots and later transitioned into civilian fashion.

Cultural and Fashion Trends

Over the decades, various styles of sunglasses emerged, reflecting cultural and fashion trends. The 1980s marked a peak in luxury branding. In the 21st century, sunglasses emphasize individuality, personal style, and expression. With diverse designs and materials for many different looks, sunglasses have become statement accessories embodying fashion and identity. While they continue to serve a practical purpose for some, for most, they are now an integral part of personal style.

Historical Luxury and High Society Influence

Even in ancient Rome, the potential for luxury in sunglasses was recognized, as evidenced by Emperor Nero, who watched gladiator fights through polished gemstones to reduce the glare from the sun, potentially wearing the most expensive pair of sunglasses in history. This early example illustrates how affluent individuals and high society, much like the Nobel Prize winners in the past and contemporary celebrities, have played significant roles in transforming sunglasses into fashion accessories. Icons like Audrey Hepburn in "Breakfast at Tiffany’s" and James Dean in "Rebel Without a Cause" further popularized sunglasses as stylish and glamorous accessories rather than just eye protection.

Designer Brands and Marketing

With the emergence of designer brands in the eyewear industry and their clever marketing campaigns featuring models and lush locations, sunglasses were elevated to luxury status. Brands like Ray-Ban, Persol, and later Chanel, Gucci and Prada started producing sunglasses with unique designs, high-quality materials, and meticulous craftsmanship. These efforts turned sunglasses into a status symbol and a coveted objet d’art.

ICONS OF EYEWEAR  

Thanks to innovative design and skilled craftsmanship, sunglasses have evolved into works of art. High-quality craftsmanship is a hallmark, justifying their status as high-status symbols.

In the high fashion and haute couture market, where sunglasses are seen as collectible objets d’art, a few brands rise above the rest. Jacques Marie Mage, Oliver Peoples, and Cutler and Gross sunglasses have achieved iconic status due to their meticulous craftsmanship, unique designs, and commitment to quality. These brands prioritize artisanal techniques, often producing limited-edition pieces that are both functional and artistic. High-quality materials, innovative design, and a timeless esthetic set them apart in the eyewear industry. Their sunglasses transcend mere functionality, becoming fashion statements and objet d’art. Celebrities and fashion-forward individuals worldwide embrace these brands, further cementing their status as symbols of style, luxury and sophistication.

JACQUES MARIE MAGE

"They're really gorgeous objects. They're distinctive but not costumey—they feel authentic." Jeff Goldblum.

The brand was founded by a French designer, Jerome Mage, based in Hollywood, California, and handcrafted in Japan.  Each pair of Jacques Marie Mage sunglasses is meticulously handcrafted by skilled artisans, utilizing traditional techniques and premium materials. Jacques Marie Mage (JMM) is renowned for its exquisite and limited-edition eyewear that transcends mere functionality to become collectible objets d'art.  

The Artistry Behind Jaque Marie Mage

This attention to detail and craftsmanship results in exceptional quality and durability sunglasses reminiscent of fine artistry. Each pair of glasses crafted by JMM is a testament to artistry, heritage, and meticulous craftsmanship, making them highly coveted by collectors and fashion enthusiasts. Its handcrafted eyeglasses and sunglasses show the brand’s commitment to excellence. These luxury items are not just accessories but wearable art pieces, blending influences from cinema, art, and cultural heritage. Jacques Marie Mage emphasizes their collectible nature by producing eyewear in limited editions, turning each pair into an heirloom piece.

Artful Collaborations

Jacques Marie Mage frequently releases limited edition collections and collaborations with artists, designers, and cultural icons. These special releases often feature exclusive designs and artistic elements, appealing to collectors and fashion enthusiasts who appreciate rarity and exclusivity. The brand's cultural significance resonates with customers who enjoy the storytelling and symbolism behind each design. 

The brand's most notable collaborations include cultural icons like Johnny Cash and The Velvet Underground, as well as iconic actor, jazz musician and unassuming style provocateur Jeff Goldblum. Jeff has recently teamed up with the Jacques Marie Mage team to design a limited edition pair of specs appropriately named "Jeff." The iconic designs blend Goldblum's natural fashion flair and distinctive swagger with JMM's trademark sophistication, producing eyewear that radiates quirky charm and refined elegance. In a recent New York Times article, Mr. Goldblum commented, "They're really gorgeous objects. They're distinctive but not costumey—they feel authentic."

Unique Offerings

JMM's collection includes distinctive products like the Collector's Tray Large and Eyewear Performance Kit. The handcrafted trays, made in Italy from cowhide burgundy leather, can hold up to six pairs of glasses. The Eyewear Performance Kit reflects the brand’s respect for centuries-old traditions, offering subtle yet statement-making pieces. The JMM team infuses their designs with depth and meaning beyond the aesthetic appeal with the ability to transcend trends and solidify their reputation as coveted fashion accessories.

The quintessential Parisian charm of Maison Montespan serves as the perfect backdrop for a collector of Jacques Marie Mage sunglasses. When visiting where this renowned brand originated, stay at this exquisite home in the prestigious 16th arrondissement that exudes the same level of excellence as JMM’s collectible eyewear.

OLIVER PEOPLES: A HERITAGE BRAND ROOTED IN WEST HOLLYWOOD

Origins and Inspiration

Originating in West Hollywood’s vibrant atmosphere along Sunset Boulevard, Oliver Peoples was established in 1987 with the launch of its inaugural boutique. Los Angeles's electrifying energy, encompassing elements of fashion, film, art, and music, inspires the brand’s products and ethos.

Commitment to Craftsmanship

Since its inception, Oliver Peoples has been committed to exceptional craftsmanship, reflecting a distinctive American ethos and a steadfast dedication to customer service. These fundamental principles remain intrinsic to the brand’s identity and have endured through the years.

Vintage Influence

Drawing from an estate collection of vintage American-made eyewear procured by its founders in the late 1980s, Oliver Peoples' early designs departed from the prevailing trends of the era, characterized by futuristic motifs and bold, vibrant hues. Instead, the brand introduced classic, ageless styles imbued with natural tortoiseshell tones, understated branding, and subtle embellishments. This departure created a new and unusual aesthetic paradigm within the eyewear industry, reshaping global trends in eyewear design.

Aspiring Collaborations

The collaboration between tennis legend Roger Federer and luxury eyewear brand Oliver Peoples represents a perfect blend of elegance and precision. Federer's impeccable style and attention to detail are evident in this sophisticated, timeless collection. Oliver Peoples' dedication to craftsmanship and high-quality materials complements Federer's iconic status, resulting in stylish and functional eyewear. This partnership highlights their shared values of quality, style, and innovation, making it a standout offering for tennis fans, fashion enthusiasts, and eyewear collectors.

Meticulous Handcrafting

This vintage-inspired aesthetic, which underpinned the brand’s initial collections, continues to serve as the cornerstone of Oliver Peoples' brand identity. The technically intricate process blends state-of-the-art machinery with artisanal craftsmanship, including the hand-insertion of genuine pins and plaques. The collaboration with Brunello Cucinelli further enhances Oliver Peoples' iconic and highly fashionable status. Together, they create eyewear that transcends functionality, embodying authentic objects d'art.

Quality Assurance

Following a series of tumbling, polishing, and meticulous adjustments, each frame is meticulously inspected to ensure fidelity to the original design conceived in the brand’s West Hollywood design studio.

Exception Services 

Oliver Peoples' customer service stands out for its meticulously curated frames and dedicated in-store Client Advisors. Their commitment to an exceptional customer experience ensures you find the perfect pair of eyewear. From personalized consultations, custom complimentary fittings, and high-quality craftsmanship, Oliver Peoples excels at making its customers feel valued and stylish. Their services elevate your eyewear journey.

After strolling along the streets of Los Angeles and selecting a perfect pair of Oliver Peoples sunglasses that embody luxury and iconic design, return to Villa Mockingbird and continue your day in style. The villa’s sleek interiors, panoramic views, and chic outdoor spaces mirror the brand's understated elegance and meticulous craftsmanship.

CUTLER AND GROSS: FROM FRIENDSHIP TO EYEWEAR ICONS

Foundation of Love and Friendship

Established by opticians and best friends Mr. Cutler and Mr. Gross in 1969, Cutler and Gross are founded on the foundation of love and friendship. Beginning as a bespoke service in London’s Knightsbridge, the brand swiftly garnered notoriety through word of mouth, transforming into a sought-after destination for the affluent, spanning artists, rock stars, writers, and royalty.

Harmonious Blend of Taste and Precision

Collaboratively, the duo struck a harmonious blend of taste and technical precision, swiftly ascending to the stardom of eyewear industry leaders. By infusing glasses with a sense of fashion, they reshaped the visages of successive generations. Each meticulously sculpted curve, line, or shape exudes an enchanting elegance and charisma capable of metamorphosing individuals. Cutler and Gross transcended the mere creation of glasses, emerging as visionary optical architects pursuing an iconic product, rendering external logos or branding superfluous.

Italian Craftsmanship

Crafted in Italy by skilled artisans committed to the art of individually fashioning each frame, the brand’s methodology defies convention in multiple dimensions. Exemplifying hand-crafted excellence and employing the finest raw materials, their unwavering enthusiasm for producing styles that celebrate visual clarity ensures Cutler and Gross’s enduring relevance in the contemporary eyewear space.

Just as Cutler and Gross merge bold, avant-garde designs with classic British craftsmanship, the luxurious residence Townhouse Nevaeh effortlessly harmonizes traditional elegance with modern sophistication. Poised in the center of Royal London and highlighting the essence of luxury living, this home is ideal for those who appreciate the iconic blend of artistry and British flair.

THE ART OF COLLECTING

Collectors and fine art connoisseurs can appreciate these designs beyond their practical use; these sunglasses offer visual and tactile pleasure with their beautiful designs and high-quality materials. Certain styles of sunglasses associated with famous personalities or significant cultural moments can evoke strong emotional responses, only enhancing their collectible appeal. They also make for good investment pieces because, just like art or classic cars, particular designer sunglasses can appreciate value over time, especially limited editions or pieces in excellent condition. The secondary market for designer sunglasses is robust, with collectors willing to pay premium prices for rare and well-maintained items.    

WEARABLE ART

Much like art, sunglasses enhance the face just as a painting enhances a wall. Designers and craftspeople approach the creation of glasses with the same meticulous care and skill as art historians. Just as there are countless art genres, there are many sunglass styles to choose from. Designer sunglasses are celebrated as objets d'art due to their exceptional artistry, avant-garde design, and cultural significance. Their distinctive designs and profound emotional resonance render them esteemed artifacts embodying style and historical narrative.

You can transform your journey into a remarkable adventure filled with timeless fashion and immeasurable moments by pairing Jacques Marie Mage's or Oliver Peoples’ exquisite eyewear with LVH’s bespoke travel experiences. We offer outstanding villas—genuine homes away from home—and personalized itineraries tailored to your preferences. Connect with one of our client relations professionals today to plan an extraordinary getaway to your desired destination.